At The Milk&Shake (“we”, “our”, “us”), we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you use our website, www.themilkandshake.com (the “Site”), and any related services, including event registrations, newsletters, community features, and other digital offerings (collectively, the “Services”).

By accessing or using our Services, you agree to this Privacy Policy. If you do not agree, please discontinue use of the Site.

1. Information We Collect

We collect both personal and non-personal information to provide and improve our Services.

a. Information You Provide to Us

We may collect the following when you use our Site:

• Contact Information: Name, email address, phone number, and mailing address.

• Account Information: Username, password, and profile details if you create an account.

• Event Participation Data: Ticket purchases, event attendance, or volunteer applications.

• Payment Information: Processed securely through third-party payment providers; we do not store credit card details.

• Communications: Messages, feedback, or inquiries you send to us.

• Newsletter/Marketing Preferences: When you subscribe to our newsletter or marketing updates.

b. Information We Collect Automatically

When you visit or interact with the Site, we automatically collect:

• Device and Usage Information: IP address, browser type, operating system, referring URLs, and pages viewed.

• Cookies and Tracking Technologies: To personalize content, analyze traffic, and measure performance. See Section 8 for details.

c. Information from Third Parties

We may receive information from:

• Ticketing platforms or event partners (if you register for our events through them).

• Social media networks (if you connect or engage with us via social platforms).

2. How We Use Your Information

We use your information to:

• Provide, manage, and improve our events and Services.

• Process ticket purchases, registrations, and volunteer applications.

• Send you event updates, newsletters, or marketing communications (you can unsubscribe anytime).

• Respond to your inquiries or support requests.

• Analyze trends, usage, and user behavior to improve our Site.

• Comply with legal obligations or enforce our Terms of Service.

3. Legal Basis for Processing (for EEA/UK users)

If you are located in the European Economic Area (EEA) or the United Kingdom (UK), we process your personal data under the following legal bases:

• Consent (e.g., when you opt-in to newsletters or cookies)

• Contractual necessity (e.g., to fulfill event registrations)

• Legal obligation (e.g., for tax or accounting records)

• Legitimate interest (e.g., to improve our services and secure the Site)

4. How We Share Your Information

We may share your data with:

• Service Providers: For payment processing, marketing automation, analytics, or email delivery.

• Event Partners: When necessary to manage event logistics, accreditation, or collaboration.

• Legal Authorities: If required by law, regulation, or court order.

• Business Transfers: In the event of a merger, acquisition, or reorganization, your information may be transferred as part of that transaction.

We do not sell or rent your personal information to third parties.

5. Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes. You may request deletion of your data at any time (see Section 9).

6. Data Security

We use appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. However, no online platform is 100% secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

Depending on your location, you may have the right to:

• Access, correct, or delete your personal information.

• Object to or restrict certain data processing activities.

• Withdraw consent for marketing or other communications.

• Request data portability.

To exercise your rights, contact us at impact@themilkandshake.com.
We may require verification before processing your request.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience.
These may include:

• Essential cookies for site functionality.

• Analytics cookies to understand user behavior.

• Marketing cookies to deliver personalized ads or recommendations.

You can control cookie preferences through your browser settings or our on-site cookie banner.

Transfers

If you access our Services from outside Japan, please note that your information may be transferred to and processed in countries with different data protection laws. We ensure appropriate safeguards for such transfers, including standard contractual clauses when required by law.

10. Third-Party Links

Our Site may contain links to third-party websites (e.g., event partners, sponsors). We are not responsible for their privacy practices. Please review their policies before providing any personal data.

11. Children’s Privacy

Our Services are not directed to children under the age of 16 (or the age of consent in your jurisdiction). We do not knowingly collect personal data from children. If we learn we have inadvertently collected such data, we will delete it promptly.

12. Updates to This Policy

We may update this Privacy Policy periodically. The updated version will be posted on this page with a revised “Last Updated” date. Continued use of our Services after changes indicates your acceptance of the revised Policy.

13. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us at:

The Milk&Shake
Email: impact@themilkandshake.com
Address: Sapporo, Hokkaido Japan
Website: themilkandshake.com